POSITION: Executive Director



COMPENSATION: Competitive salary based on experience. Health Insurance Stipend, IRA Contribution

The Executive Director of the United Way of the Pennyrile provides leadership to and ensures the engagement of the donor community, corporate and individuals, in order to secure and continually grow annual fundraising results to support the mission of the United Way. This leadership support will include improving overall operations, fundraising efforts, and efficiencies.  

Responsibilities include executing a strategic resource development plan that provides the roadmap to maintaining deep relationships with corporate executives who influence and control employee workplace giving and creating lifelong relationships with individuals in order to support the work of the United Way.  In addition, the Executive Director, along with the CEO, is the senior spokesperson and face of the United Way to the donor community and is responsible for raising awareness of the work of the United Way in the community.


40%    Donor Relations
In partnership with the CEO and Board of Directors, create and execute a strategic development plan that ensures the funding goals are met through a full complement of fundraising efforts to increase new donors, increase donor retention, ensure sustained giving program targets are reached, and increase overall gift revenue. These include but are not limited to the workplace campaign, awareness presentations, individual giving, major gifts, grants and planned and endowment giving.   Specific activities include; managing fundraising through the workplace campaigns and presentations, individual and leadership giving. In addition, develop recognition programs that motivate donors to contribute to the United Way on an ongoing/lifetime basis.

20%     Key Donor Relationship Development and Management        
Manage existing and create new relationships with executives, who influence workplace giving and individual donors to introduce the mission, educate United Ways’ impact, market the value of the United Way and, generally, manage the relationship with these individuals and groups to ensure their ongoing satisfaction with and participation in the efforts of the United Way.  

20%    Operations & Event Planning
Participate as a member of the executive team to strategize, plan and execute all operating plans.  Create efficiencies for fundraising events, plan, and execute these events to meet the highest and most effective fundraising potential.    

10%     Brand Development and Marketing
Create, design, and implement images, brochures, advertisements, and social media promotions.

5%    Community Impact
Works closely with CEO in educating the community on the breadth and depth of United Way’s impact; assists in the planning and design of new community impact efforts; provides ongoing opportunities for work integration between donor relations initiatives and community impact programming.

5%    Board Relations
Support the CEO in all matters related to donor relations to the Board of Directors.  Maintain individual relationships with each member to ensure they are kept apprised of fundraising efforts, goals and challenges.  Provide periodic reports and analyses as appropriate to ensure adequate information is provided.  Provide staff support to event development and board committee chairs.

Bachelor's degree in an applicable area of expertise.  

Skills and experience:

  • Experience in fundraising and strategic planning.
  • Strong communicator, both written and oral.
  • Demonstrated experience as both an inspirational and operational leader and presenter.
  • Successful track record in relationship development and management, fundraising, and community engagement activities with individuals.   
  • Knowledge and appreciation of digital engagement and design and its use in the integration of technology platforms and social media used in the overall fundraising strategy which includes: attracting new donors, improving donor retention, and payment processing.
  • Knowledge of non-profit governance and work experience with volunteers including Boards of Directors.
  • Demonstrated ability to work with and gain the respect of a broad constituency base, including executive levels in business, industry and government, foundation management, service providers and other key community leaders.
  • Understands the non-profit culture with the ability to work collaboratively across multiple non-profit organizations and gain the respect of a diverse team of peers, board members, and staff.  
  • Recognized as a strong leader, executive manager and developer and mentor of people.
  • Demonstrated expertise in budgeting and financial management.


  • Non-Profit Aptitude: Seasoned people manager with the capability and flexibility to successfully work in the non-profit culture.
  • Technical Skills:  In-depth knowledge and experience in the development and execution of fund raising and training strategies and plans. Knowledge of marketing, branding, communication and digital engagement strategies.
  • Behavioral Skills:  Excellent communication, analytical, conceptual, planning, problem-solving and decision-making skills.
  • Collaborative:  Must have the ability to work with and through peers and colleagues to get results in a win/win manner.
  • Dedication and Drive:  A focus on the United Way’s mission requires dedication and the passion for the mission to fulfill the wide range of management and external commitments.
  • Interpersonal Skills:  A high degree of interpersonal skills required to smoothly interface and represent United Way with numerous constituencies.
  • Strategic:  Ability to translate United Way’s purpose and mission into strategies and plans that fulfill the Organizations objectives and develop strategies and plans that will achieve short term goals that lead to the long -term success.
  • Ethical:  Personal values and behavior must be beyond reproach.
  • Results Oriented: Well organized, self-disciplined, and able to focus get the desired results.  
  • Decision Making: Ability to make decisions that positively contribute to the success of the agency, donors, benefactors, and employees.
  • Judgment:  Bright and well-educated.  Ability to assimilate a wide array of information and focus on the key issues.

Equipment Used: Personal computer and software packages (Windows, Word, Excel, Adobe Creative Suite, Photoshop, Canva, etc.), calculator, copier, printer, audiovisual equipment.

Working Conditions: Work is carried out in a controlled, agreeable environment as generally represented by normal office conditions.

Contacts: Requires frequent contact by telephone, written and in person communication with individuals inside and outside the organization requiring reasonable tact, discretion, self-expression and a working knowledge of the organization and the organization’s brand management policies.

Physical Requirements: Physical exertion includes bending, pushing, standing and walking. Must be able upon occasion to lift or move approximately 25 pounds (i.e. overhead projector, etc.). Good vision and good hearing acuity (with glasses and hearing aids if necessary). Skill in use of computer screens and manual dexterity and skill in use of keyboard.

Mental and Aptitude Requirements: Job requires ability to hear and talk, analytical, conceptual, planning, problem-solving and decision-making skills.

Volunteer Relationships: Works closely with all United Way of the Pennyrile constituencies/stakeholders.

Other: Must be able to accommodate a flexible work schedule. Must have reliable transportation. Must have a valid driver’s license.

Deadline to apply:
July 15, 2024.